THIS project team’s task consisted in developing a concept and realising a cinema spot promoting the “Awangarda” housing estate as well as in building the developer’s image in a wide target audience.
Agnieszka Radwańska spot
Developing a concept and producing cinema and Internet spots in 30 and 60 formats. Photo session by Jacek Poremba entitled “Awangarda: the people, not the place” accompanied the production. These words come into living with the participation of Agnieszka Radwańska, famous sportswoman who became the ambassador of the Awangarda idea developed by THIS. The idea is based on involving outstanding personalities constituting the pillar of Awangarda for developing its story.
Team:Jarek Grzesica – creative director, strategy and scenerio
Mateusz Bąkała – creative director
Michał Bisaga – FeelMovie – spot production
Marcin Ziębiński – direction
Jacek Poremba – photo session
Piotr Stefański „Studio Tęcza” - session production