Van Pur company decided to introduce new high quality energy drink in two options: with sugar and low sugar. The distribution was planned for EU market. The product was positioned as universal energy drink.
THIS team desigend brand idea : QXE. The name QXE was based on three key words: Quality, Energy, Execution. QXE brand is graphic and logo concept with extreme colours: red for high sugar beverage and blue for low sugar formula. The product contains 32 mg of caffeine per 100ml, and includes also active ingredients and vitamines.
Team:Jarek Grzesica - creative director
Mateusz Bąkała - creative director
Kacper Kruszewski - art director
Piotr Chodor - CGI
Yeloow Studio- foto
Client:Qbev / Van Pur