Van Pur company, while expanding its non alcoholic beverages portfolio, has decided to introduce new energy drink, supported with distribution in EU. Van Pur wanted to distinguish the product from the other energy drinks on the market and to target it to the selected consumer groups.
THIS team has created the brand idea for the energy drink : POWWER. The product was dedicated to active male professionals, who expect to get high quality product , that would stimulate their concentration and energy. The POWWEr concept is based on "double energy dose" idea, that is manifested by double "W" letters in product's naming. The two "w" letter are additionaly designed as if they provide power energy. The packaging is refering to production tools with high damage resistance. It all makes the product visible and recognisable in the store. The products has got up to 40 mg caffeine per 100ml, which is effective energy dose.
Team:Jarek Grzesica - creative director
Mateusz Bąkała - creative director
Kacper Kruszewski - art director
Piotr Chodor - CGI
Yeloow Studio- foto