INNOPANDA is a Chinese innovation hub active on the market of consulting processes. Innopanda offers its services to international brands present on the Chinese market.

THIS Studio was invited for cooperation in 2016 in order to develop new positioning for the INNOPANDA brand, which was already present on the market under its previous brand WEIMPACT, as well as for complete rebranding. The task of THIS Studio consisted in designing comprehensive branding, reflecting the company’s innovative spirit.

THIS designed a new logo for the INNOPANDA brand, and then got involved in its codification in the form of a Corporate Identity Book, which regulates all aspects of communication activity, including even its style and character. Illustrations complementing the brand key visual were created by Michał Bednarski, an illustrator.